How Lake House Group helped CHAP Aubaines grow email flow revenue by 484% and subscriber list by 252% through Klaviyo optimization.
The Brand
Quebec-based company offering high-quality products at competitive prices. Sources clothing, food, housewares, furniture, appliances, toys, watches, jewelry, and seasonal items from big-box stores. Launched a Shopify Plus store in June 2021.
The Challenge
Prior to working with Lake House Group, CHAP Aubaines used Klaviyo for short automated flows and weekly promotional campaigns. Goals: retain subscribers and convert one-time buyers into repeat customers. Key problems: small email list, limited automated flow revenue.
Growing the Email List
Designed multi-step popup forms for desktop and mobile. Desktop submit rate: 8.03%. Mobile submit rate: 7.39%. Subscriber list grew 252% in 11 weeks.
New Automated Email Flows Strategy
Audited and optimized existing flows. Created new welcome and back-in-stock emails. Added a checkout abandonment flow. Work covered: design, implementation, timing, and content.
The Impact
Email revenue +484% in under three months. Welcome email revenue +619%. Back in Stock Flow revenue doubled. Checkout Abandonment Flow achieved strong open and click rates. Automated flows share of total revenue: 5.2% to 18.7%.
“Lake House Group is a key partner in Chap Aubaines' growth. Their expertise and dedication have greatly contributed to our success.”
— François, CHAP Aubaines
