How Lake House Group built a new Shopify 2.0 store and Klaviyo email marketing strategy for KSL, a women's fashion brand.
About KSL
A women’s fashion brand built around a mix-and-match concept promoting active lifestyle, travel, and freedom of movement.
The Challenge
KSL needed a new Shopify 2.0 website — more seamless, user-friendly, and visually polished.
Product Architecture & Visual Design
Overhauled categorization and color filters. Sleek redesign with new photoshoot imagery. Imported reviews to Okendo, placed strategically. Mobile-first responsive UI/UX approach.
Email Marketing
Migrated from Omnisend to Klaviyo. Built automated flows: welcome emails, browse and cart abandonment, abandoned checkout reminders, post-purchase communications. Klaviyo + Okendo integration enabled dynamic product reviews within email campaigns.
The Impact
A visually appealing, user-friendly website embodying Shopify conversion rate optimization best practices, improving KSL’s ability to attract and retain customers.
