How Lake House Group transformed Le Cartel's Shopify store with storytelling, CRO, and international expansion to France.
The Brand
Montreal-based streetwear label (founded 2015) built on artist collaborations, bold creativity, and collective expression.
The Challenge
Le Cartel needed a website capable of telling their brand story, improving UX, and supporting expansion into new markets — bridging physical flagship stores, events, and digital channels.
Conversion Improvements
Full responsive redesign reflecting brand aesthetic. Social proof: testimonials, feeds, ambassador endorsements. “They Wear Le Cartel” influencer showcase section. Enhanced product/collection pages with filtering, sizing info, dynamic imagery.
AOV Improvements
“Shop the Look” feature with AI and curated recommendations. Free shipping threshold messaging throughout checkout journey.
Regional Adaptations
Separate Shopify instances for Canadian and French/European markets. Localized inventory management ahead of 2024 France launch.
The Impact
A modern, storytelling-focused store that strengthens brand identity, improves conversions, and positions Le Cartel for growth in existing and new territories.
