How Lake House Group redesigned Menu Extra's Shopify store, achieving +74% conversion rate and full team autonomy.
About the Client
Menu Extra is a Quebec-based gourmet meal kit company partnered with Cook It, focused on delivering high-quality, aesthetically refined dishes for home preparation.
The Challenge
Their existing site had a rigid backend limiting routine updates, creating a poor customer experience. Branding also needed a full overhaul to match their quality positioning.
The Solution
Custom elegant theme aligned with brand identity. Self-managed product and content updates for full team autonomy. Optimized customer journey across menus, pairings, and extras. New collection pages for menus, dishes, and wines. Mobile-first responsive design. Migration from Mailchimp to Klaviyo. Built 4 email flows: welcome, abandoned checkout, post-purchase, plus custom templates.
The Outcome
A user-friendly redesign delivered full operational control while email marketing elevated brand engagement and customer reach.
